Mars Finance News: Serotonin Founder Warns Against Blind Trust in Crypto Marketing

Amanda Cassatt, founder of Web3 marketing firm Serotonin, spoke at the Token2049 conference in Singapore, cautioning investors against solely relying on marketing efforts despite the growing adoption of crypto.

Cassatt emphasized the importance of a "skeptical" approach to crypto marketing for both experienced and new investors, urging them to "always do their own research to understand any technology or product they are using."

She pointed out that the due diligence standards for public relations firms have improved in recent years, as companies need to be more careful than ever to ensure they're working with legitimate crypto projects. This often involves PR firms seeking second opinions from fund managers and angel investors who have conducted more in-depth financial assessments of projects.

“Most of our business comes from leading venture capital firms in the space, so they’ve done due diligence on these projects, which definitely helps us,” Cassatt said. "We also do our own process to ensure it’s not just a viable project — we think it has a great team, can actually deliver on its mission — but that we are a good fit for that project." (Cointelegraph)