Make NFT Great Again: StepN Co-Founder Yawn Rong Speaks at Growth Hacker Camp

Singapore, September 21, 2023 – At the "Growth Hacker Camp" event co-hosted by BeWater and PANews, Yawn Rong, co-founder of StepN, delivered a keynote speech titled "Make NFT Great Again: From StepN to StepN GO." He argued that NFTs remain a powerful "communication tool" with inherent social value, and the market still needs them.

Rong emphasized StepN's commitment to enhancing the NFT experience for users. He believes that Web3 needs to offer fundamental value to encourage adoption. StepN aims to maximize user experience by leveraging NFTs to diversify their offerings.

He explained that the transition between Coin and NFT requires a time commitment, citing the example of a StepN shoe taking a month to level up from 0 to 5. He also highlighted that NFTs are valuable for user filtering, with StepN continuously educating users and standardizing behavior, leading to unique user experiences.

Furthermore, StepN has invested significantly in anti-cheating systems to prevent "chips" from falling into the hands of non-consuming individuals who only aim to sell coins. The introduction of activation codes has enabled a steady 0.5% daily user growth, creating a stable economic model.

Rong concluded by stressing the importance of user comprehension and engagement with Web3 social products. He outlined the need for short attention spans and a risk-free perception, urging simplified channels, experiences, and processes. He emphasized the necessity of a deep understanding of the product and its environment to create a targeted design. He stressed that social products require sustainable growth, as a lack of continuous momentum can hinder consensus building.

"BeWater Growth Hacker Camp" is a two-day event (September 20-21) held in Singapore, focused on growth strategies, collective intelligence, and the essence of marketing. The event features top projects and VCs that have seen significant growth in the past six months, discussing key topics like personal branding, influence, marketing strategies, community culture, organic growth, and Web2 user acquisition and retention.