BeWater Growth Hacker Camp: Web3 Growth Hacking Strategies

On September 20th, Calanthia Mei, co-founder of Masa, shared her insights on Web3 growth hacking strategies at the "Growth Hacker Camp" event jointly organized by BeWater and PANews. In her presentation titled "The Web3 Virality Playbook: Growth Hacking Tactics for Every Project Phase," she emphasized the importance of building a strong core community of truly dedicated users.

Quoting Kevin Kelly's classic article "1000 True Fans," Mei highlighted that Web3 projects only need 100 dedicated "ambassadors" rather than a large inactive user base. She then outlined different Web3 incentives tailored to different user groups, such as 2D (developer testnet), 2B (proof of concept), and 2C (action-based tasks), to attract early adopters and incentivize user engagement.

Mei also emphasized the importance of strategic outreach for broader adoption as Web3 projects mature. Strategies include leveraging social media and KOLs (key opinion leaders), organizing events, pursuing PR and public relations opportunities, and collaborating with influential research institutions.

The second edition of the "BeWater Growth Hacker Camp" took place in Singapore from September 20th to 21st. This event, co-hosted by BeWater and PANews, aimed to bring together top projects and investors to explore and discuss best practices for growth, community building, and marketing strategies. The event featured ten insightful discussions on topics such as personal branding and influence, marketing strategies, community culture and organic growth, as well as user acquisition and retention in the Web2 space.