Web3 Marketing Journey: Insights from PANews' TongTong Bee at BeWater Growth Hacker Camp

On September 20th, at the "Growth Hacker Camp" event co-hosted by BeWater and PANews, TongTong Bee, co-founder and editor-in-chief of PANONY & PANews, delivered a keynote speech titled "Web3's Marketing Journey." He emphasized the importance of developing market entry strategies based on marketing concepts and keywords, including understanding user needs, desires, and demands, market offerings (products, services, and experiences), value, and satisfaction.

TongTong Bee explained that markets are composed of three elements: population, purchasing power, and buying desires. He illustrated this with the example of the recent Telegram game Hamster Kombat, which gained immense popularity in Iran, even drawing scrutiny from the government as a potential "software war." However, the game's success stemmed from strategically targeting the country's economic challenges, highlighting that different markets have distinct preferences.

He further asserted that marketing is an endless game, driven by a product-centric approach, with the primary goal of attracting new users through promises of exceptional value and retaining and nurturing existing users through satisfaction creation.

TongTong Bee emphasized that current marketing strategies have evolved from 1.0 to 5.0, now leveraging intelligent technologies like AI, VR, and AR to empower customer value. This convergence of technology and insightful understanding allows for maximizing customer value and achieving sustainable growth. He also highlighted the diverse range of growth marketing models, including the 5A model for precision user guidance and the AARRR model for comprehensive user focus.

For project-specific content marketing, TongTong Bee emphasized the crucial aspects of product positioning, channel selection, copywriting, collaboration strategies, visual presentation, and SEO optimization. He emphasized that the rapidly evolving cryptocurrency space necessitates a dynamic approach to marketing strategy, adapting to the latest market trends.

The "BeWater Growth Hacker Camp," in its second edition, took place in Singapore on September 20th and 21st. This collaborative effort by BeWater and PANews aimed to shine a spotlight on growth methodologies, foster collective intelligence, and delve into the very essence of marketing. The event featured presentations by top projects and leading VC investors who have witnessed remarkable growth in the past six months. These discussions centered on critical topics including personal branding and influence, marketing strategies, community culture and organic growth, and Web2 user acquisition and retention.