Growth Hacker Camp: Du Jun of ABCDE Shares Insights on Marketing and Becoming a Great CMO

On September 20th, at the "Growth Hacker Camp" event co-hosted by BeWater and PANews, Du Jun, co-founder and CEO of ABCDE and Xinhuo Technology, shared his insights on becoming a great CMO during his keynote speech titled "The Art of Marketing."

Du Jun emphasized that companies need to clearly define their positioning and value creation to achieve cyclical success. This requires a defined methodology.

He further pointed out that great products and brands are either the first or the only in their space. He proposed a "avoid the strong, attach to the strong, be strong" strategy for product positioning. User needs should be the starting point for value propositions, with the product's uniqueness as the core focus. Whether influencing minds or guiding decisions, marketing fundamentally aims to capture user's true needs. Ultimately, marketing aims to drive sales.

Du Jun advised that companies should first identify their target audience for marketing efforts. Companies with strong resources can focus on key areas while smaller companies should focus on unconventional approaches. He stressed that marketing is a strategy, requiring long-term vision and a holistic perspective. CEOs should either understand or trust marketing.

Du Jun also addressed pricing strategies and brand/crisis public relations. He highlighted that pricing is a key competitive advantage for companies. He urged companies to clearly define their pricing goals and dynamically adjust pricing strategies. For brand public relations, he defined four levels of brand pricing ability: recognition, preference, category, and identity. He stressed that honesty is the cornerstone of public relations. Even in crisis situations, companies should respond calmly, proactively, and avoid the ostrich policy or an aggressive stance.

The second "BeWater Growth Hacker Camp" took place on September 20-21 in Singapore. Organized by BeWater and PANews, the event aimed to highlight growth methodologies, foster collective intelligence, and explore the essence of marketing. The event brought together top projects and VC investors who have achieved significant growth over the past six months. They explored key themes including personal branding and influence, marketing strategy, community culture and organic growth, and Web2 user acquisition and retention through ten engaging discussions.