Building a Healthy Blockchain Ecosystem: Insights from Morph's Consumer Day

Morph, a global consumer-focused blockchain, hosted a "Consumer Day" event in collaboration with The Block at the ArtScience Museum in Singapore's Marina Bay Sands. During his keynote address titled "Building a Healthy Blockchain Ecosystem," Azeem Khan, Co-Founder and COO of Morph, emphasized the importance of a multi-win business model for a thriving blockchain ecosystem.

Khan outlined a vision where:

• A high-profile blockchain attracts builders with incentives to develop on it.
• Successful fundraising and project development lead to the creation of truly valuable applications, attracting further funding and boosting visibility.
• Increased user base prompts the release of tokens, yielding returns for venture capitalists.
• Exchanges benefit from listing these tokens, generating revenue.

However, Khan also pointed out obstacles within the current crypto ecosystem, such as reliance on grant programs. While Web3 fundraising offers advantages over traditional Web2, being easily accessible and unrestricted by time and location, the majority of projects struggle to secure funding sufficient to launch, build, and scale into global entities.

This often leads to "airdrop hunters" who merely replicate the same product across different blockchains to obtain donations, failing to deliver actual value for users and hindering the emergence of large-scale consumer applications.

Khan stressed the need for builders to find financially independent solutions, paving the way for a sustainable and prosperous crypto ecosystem.

Morph, as a global consumer network, aims to be a resource hub, supporting developers through every stage of their journey, from project launch to large-scale market expansion.