World Liberty Financial, the Trump family's crypto project, to offer lending services on Ethereum

According to Decrypt, the team behind World Liberty Financial, a cryptocurrency project associated with the Trump family, has announced they will provide lending services for cryptocurrencies on the Ethereum blockchain network. This is not dissimilar to many existing applications within the DeFi space.

The project promises to be more "user-friendly" and accessible than current tech-heavy alternatives and will be based on a non-transferable (meaning non-tradable) WLFI governance token.

World Liberty Financial's crypto team, led by Operations Director Zak Folkman and Data & Strategy Director Chase Herro, released new details today regarding the WLFI token distribution plan. They clarified that the token sale will be subject to regulation by the US Securities and Exchange Commission (SEC). "There's no presale, no VC, no early bird," Folkman said in an interview today. "It's a very fair token launch as you would expect to see in any other DeFi project launching now."