According to CNBC, real estate investor Witkoff and Eric Trump, Executive Vice President of the Trump Organization, are two key decision-makers behind World Liberty Financial, the Trump family's cryptocurrency project. Both companies are new entrants to the crypto industry. CNBC reached out to Eric Trump and Witkoff for comment on their leadership roles in World Liberty Financial but did not receive an immediate response. Sources claim that anyone seeking crucial details about the platform, including the whitepaper, is required to sign a confidentiality agreement.