On September 17, CNBC reported that real estate investor Witkoff and Eric Trump, Executive Vice President of the Trump Organization, are two of the decision-makers behind the Trump family's cryptocurrency project, World Liberty Financial. Both companies are newcomers to the cryptocurrency industry.

CNBC reached out to Eric Trump and Witkoff for comment on their leadership roles in World Liberty Financial, but did not receive an immediate response. A source familiar with the project revealed that Witkoff has shown little interest in understanding how the platform works. The source also mentioned that anyone seeking to access important details about the platform, including the white paper, is required to sign a non-disclosure agreement.