The Matthew Effect provides significant advantages to those with an initial level of popularity, wealth and a number of other factors. The Effect is visible in the worlds of science, economics, education and several other fields – crypto is no exception.

Early centralized exchanges (CEXs) have long built their user bases and credibility based on their early mover advantage and initial levels of popularity. As new exchanges enter the arena, competition continues to be stifled by the few benefiting from this effect. Yet, exchanges continue to emerge and some have started to break the status quo.

CoinW, a rapidly growing international exchange, is providing the playbook for how CEXs can gain market share in an increasingly concentrated market while providing a better user experience for traders.

As the biggest exchanges continue to dominate the market share, CoinW is breaking the current meta by making emerging opportunities more accessible for users.

Tools like AI trading assistants and proprietary trading have long been accessible to only high net worth and institutional clients. CoinW is flipping this on its head by making these emerging opportunities accessible to all.

For AI trading tools, CoinW recently unveiled Futures CTA and Futures Grid, two new innovative trading features. Futures CTA, short for Commodity Trading Advisor, provides tailored trading strategies based on leverage volume, price indicators and other key technical indicators. Indicator-driven trading strategies have long been used as effective trading mechanisms for Wall Street and institutional investors. With CoinW, Futures CTA strategies are available for all.

In addition to Futures CTA, Futures Grid is an automated trading tool that provides a simple trading strategy for users. Users only need to set upper and lower price boundaries with a number of grids for division to create an automated futures trading strategy.

These two new features build off a long line of innovation coming from CoinW. Through these new features, and PropW, a prop trading platform offering unique experience-based trading modes and additional capital for risk management strategies, CoinW is lowering the barrier to entry for emerging opportunities.

Related: CoinW: Elevating The Trading Game

CoinW is fighting back against the Matthew Effect not only through new opportunities but also by lowering the barrier to entry. The global exchange is truly going global through regulatory compliance, regionalized incentive mechanisms and gaining international trust.

Simply put: Exchanges that follow the rules of the law in the regions they operate make their services available in that region. Though a simple premise, the actual act of doing so requires diligence and comity between exchanges and the nations that regulate them.

CoinW has continuously worked with regulators to meet the criteria to make this possible. The crypto platform recently received a Trust or Company Service Provider (TCSP) License in Hong Kong, following up on its acquisition of a preliminary license to operate in Dubai and other crypto hotspots.

Lowering the barriers to access internationally doesn’t stop at just receiving the necessary licenses to operate in particular countries, but also requires actively establishing yourself there as a trusted crypto exchange. Doing so requires a deep knowledge of the needs and wants of users in a particular geographical area and also a physical presence in major, local crypto events.

CoinW’s Global Franchisee Program enables those on the ground to join the exchange in expanding and leading with the top-down mission of CoinW. While franchises are able to know what's best among their community, CoinW provides these local businesses with sponsorships, rewards and support in shared growth.

With an understanding of the international market, CoinW has long participated in the circuit of international crypto conferences, making their presence known and voice heard. At the center of this is CoinW’s latest global strategy: The Nexus Program.

Announced during the Coinfest Asia event in Bali, the Nexus Program aims to supercharge global expansion alongside the team’s strategic partner, Solana Super Team. As part of the program, CoinW has continued to expand its presence at other major crypto conferences such as Korea Blockchain Week (KBW) and Token2049 in Singapore.

The Matthew Effect has historically provided significant advantages to those early exchanges and created a system where stagnated innovation is supported by new user adoption. Despite this concentration making it difficult for newer exchanges to gain a following, CoinW stands out as a rapidly growing international exchange that is challenging the status quo.

By demonstrating how CEXs can capture market share in a concentrated environment while enhancing the user experience for traders, CoinW is rewriting the narrative for cryptocurrency exchanges and paving the way for a more equitable and competitive marketplace.