Meta will begin using publicly shared content from adult users in the UK on Facebook and Instagram to train its artificial intelligence models. The company will use publicly available information, such as posts, comments, photos, and captions from adult users on both platforms. Meta stated, "We are building AI at Meta to reflect diverse communities around the world, and we look forward to launching it in more countries and languages later this year." Meta has confirmed that it will not use the account information of individuals under 18 in the UK.

In July, the Irish Data Protection Commission ordered Meta to halt the launch of an AI assistant in the EU due to data privacy concerns. Subsequently, Meta suspended the AI release in the EU.