On September 14th, Meta will begin using publicly shared content from adult users in the UK on Facebook and Instagram to train its artificial intelligence models. The company will use public information such as posts, comments, photos, and captions from adult users on both platforms.

Meta stated, "We are building AI at Meta to reflect the diverse communities around the world, and we look forward to rolling it out in more countries and languages later this year." Meta also stated that it will not use account information from individuals under the age of 18 in the UK.

In July, the Irish Data Protection Commission ordered Meta to halt the launch of its AI assistant in the European Union due to data privacy concerns. Meta subsequently paused the AI launch in the EU.