The BEUC, a European consumer organization, and 22 member organizations from 17 countries, called on the European Commission and the Consumer Protection Cooperation Network (CPC-Network) on September 12 to take stronger enforcement action against video game companies that maximize consumer spending through the use of in-game digital currencies.

A report by the two watchdog agencies points out that the use of in-game digital currency for in-game purchases is becoming increasingly common, particularly in free-to-play games and children's games. They say this practice is currently generating significant revenue for gaming companies.

Consumer protection organizations are concerned that these currencies, which have a dual nature as both digital content and a means of payment, create legal uncertainty within the EU.