On September 13th, former U.S. President Donald Trump announced the launch of his family's cryptocurrency platform, World Liberty Financial, positioning it as an alternative to traditional banks. He encouraged users to attend a Space launch event on X next Monday. Trump said, "We're embracing the future with cryptocurrency, leaving the slow and outdated big banks behind."

Trump's announcement of a launch event for his family's new cryptocurrency platform comes after he began promoting the platform on his social media platform, Truth Social, in August. On Truth Social, Trump wrote, "For too long, everyday Americans have been squeezed by the big banks and the financial elite. It's time for us to stand together."

The Trump family's cryptocurrency project has garnered attention, with Trump's sons, Eric and Donald Trump Jr., describing it as a groundbreaking initiative in DeFi.