Attestant, an institutional staking firm, recently stated that Ethereum needs to improve its marketing strategy to attract Wall Street investors, arguing that its true value will gradually emerge over time. Attestant's Chief Business Officer Steve Berryman and Strategic Advisor Tim Lowe, in an interview, expressed optimism about Ethereum's prospects despite the lackluster demand for US Ethereum ETFs and the underperformance of the ETH price. They pointed out that key factors like improved marketing, investment diversification, and token economics optimization will stimulate market interest in Ethereum in the long term.

Lowe believes that Bitcoin has captured the primary attention of institutional investors with its simple positioning as "digital gold." However, Ethereum, by refining its marketing and unifying its value proposition, has the potential to attract institutions seeking diversified investments. He emphasized, "Is Ethereum an app store? A blockchain internet? Or 'digital oil'? We need a more precise message."

Furthermore, Berryman stated that incorporating staking mechanisms into ETFs would make Ethereum more attractive to investors. Currently, the US Securities and Exchange Commission (SEC) has yet to approve ETFs that include staking functionalities due to factors like liquidity.

Lowe also pointed out that Ethereum's economic model is superior to Bitcoin's. He explained, "Paying ETH gas fees actually reduces the circulating supply, a feature that Bitcoin lacks. From a purely digital perspective, the amount of Ethereum issued annually is less than Bitcoin, making it more appealing to long-term investors who value scarcity." (Cointelegraph)